Deceptive Patterns
‹ All enforcement USA

In the Matter of AdoreMe Inc.

Jurisdiction
USA
Authority
State of Vermont Superior Court Washington Unit
Date
15 Jun 2023
Case number
23-CV-02590
Outcome
$2.35 million multistate settlement

Case summary

Vermont held AdoreMe liable for hidden subscriptions, misrepresenting time-limited discounts, and obstructing subscription cancellations.

Our analysis

Unless users actively changed those settings, they would use Edge for browsing and Bing for searching.

Outcome

Adore Me reached a $2.35 million multistate settlement, with the State of Vermont set to receive approximately $34,000, and program members to be notified about refund options for unused credits in their accounts. As part of the settlement, Adore Me committed to implementing clearer offer terms and facilitating hassle-free account cancellations for consumers. Additionally, they will notify all active VIP Memberships about the opportunity to obtain refunds for any remaining store credits.

Parties

Vermont Attorney General and Adore Me, Inc

View the decision

Related deceptive patterns

Hidden subscription ›The user is unknowingly enrolled in a recurring subscription or payment plan without clear disclosure or their explicit consent.Fake urgency ›The user is pressured into completing an action because they are presented with a fake time limitation.Hard to cancel ›The user finds it easy to sign up or subscribe, but when they want to cancel they find it very hard.

Related rules

ROSCA - Section 4, 15 U.S.C. § 8403 ›Requires companies to obtain consumer's consent before charging their credit or debit cards for goods or services offered through a "negative option feature."