Deceptive Patterns
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Consumer Protection from Unfair Trading Regulations, 2008

Jurisdiction
EU & UK
Law category
Consumer Protection Laws (UK)
Date
26 May 2008

Prohibit traders across all sectors from using unfair commercial practices that hinder consumers from making informed purchasing decisions.

Excerpt from regulation

(1) Unfair commercial practices are prohibited.

(2) Paragraphs (3) and (4) set out the circumstances when a commercial practice is unfair.

(3) A commercial practice is unfair if—

(a) it contravenes the requirements of professional diligence; and

(b) it materially distorts or is likely to materially distort the economic behaviour of the average consumer with regard to the product.

(4) A commercial practice is unfair if—

(a) it is a misleading action under the provisions of regulation 5;

(b) it is a misleading omission under the provisions of regulation 6;

(c) it is aggressive under the provisions of regulation 7; or

(d) it is listed in Schedule 1.