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In the Matter of HomeAdvisor, Inc.
Case summary
HomeAdvisor was fined for misleading users about the cost of an optional one-month subscription and making false representations about its services.
Our analysis
Outcome
A consent order mandated that the company refrain from making misleading or unsubstantiated representations about its products or services, specifically prohibiting the false representation of a product or service as free when it is not or when it impacts the price of another product or service. Additionally, the order required the company not to misrepresent any other material facts related to the content or key features of their Leads, and imposed a fine of $7.2 million.
Parties
Federal Trade Commission and HomeAdvisor Inc.