Chapter 18: Scarcity
The scarcity category of deceptive pattern involves falsely claiming that a product or service is in limited supply, encouraging customers to quickly complete a purchase before the stock runs out. The scarcity deceptive pattern is similar to the urgency deceptive pattern, but urgency is time-based, while scarcity is materials-based.
The low stock message deceptive pattern
HeyMerch’s Shopify app Hey!Scarcity Low Stock Counter is a great example of the low stock message deceptive pattern. This app makes it easy for shop owners to show fake low stock messages like this (outlined below).1
![Screenshot of a low stock message generated by the Hey!Scarcity Low Stock Counter app. A T-shirt is shown on the left, and on the right are the product details including the alert ‘Only 3 Left In Stock. 12 Sold Just Today’.](https://cdn.prod.website-files.com/6412167c874d3b52f2a4d962/65fd8516084c58182915134c_image75.png)
HeyMerch doesn’t try to hide their intentions, either. Their admin interface encourages merchants to use randomly generated fake figures, as you can...