Booking.com was catalogued by the UXP2 Lab over the way it presents pricing. According to the entry, the user’s eye is drawn to a large “Total Price” highlighted with a green background, but this figure does not include the fees listed below it in a non-highlighted section. The entry states that this tricks the user into believing they are paying a lower price than they are.
‹ All examples Booking.com
Booking.com: Price Misdirection.
“The user’s eye is drawn to the large “Total Price” highlighted with a green background. This price; however, does not include the fees listed below in the non-highlighted section. This tricks the user into believing they are paying a lower price than they are.”