Deceptive Patterns
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Visual interference

The user expects to see information presented in a clear and predictable way on the page, but it is hidden, obscured or disguised.

Definition

There are numerous ways to interfere with the visual design of a page to hide, obscure or disguise information. Visual perception can be manipulated by using small, low contrast text. Comprehension can be manipulated by creating a chaotic or overwhelming interface. User's expectations can be violated by placing important information in styles or location they would not expect.

Example

In 2019, Tesla added an eCommerce feature to their mobile app, allowing Tesla car owners to buy upgrades for their vehicles, such as an autopilot that would unlock "Full Self-Driving" capabilities for $4,000. Some customers purchased this by mistake, and were outraged when they discovered that Tesla was refusing to provide a refund. Renowned author Nassim Nicholas Taleb complained on Twitter: _"I unintentionally hit the buy button while the app was in my pocket". _

Hidden on the purchase screen was some small, low contrast text stating "upgrades cannot be refunded". This text was the lowest contrast text on the page, and was difficult to see (Image source: Reddit, 2019).

21 examples in the hall of shame

Twitter hides the option to opt out of notifications Peter Zaback 18 Jun 2026 · Twitter Shopify’s “Save my information” feature is opt out and easy to miss Rickaroo 17 Jun 2026 · Shopify Railcards.co.uk Misleads with Cashback Offer Dr Mike Ward 24 Sept 2024 · Railcards.co.uk JPMorgan Chase Seeks to Prohibit Card Customers From Suing walid 1 Sept 2023 · JPMorgan Chase The ‘Threads’ App is FILLED With Deceptive Dark Design Patterns – We Spotted More Than TEN - Yanko Design Sarang Sheth 7 Jul 2023 · Instagram Pro Lighting: Opt-in marketing button is deceptively placed and pre-checked Dark Patterns Tip Line 24 Apr 2023 · Pro Lighting Amazon: Deceptive “Cart” button hides “proceed to checkout” Dark Patterns Tip Line 29 Jan 2023 · Amazon Alaksa Airlines: Confusing cookie opt-out sliders Dark Patterns Tip Line 3 Oct 2022 · Alaksa Airlines Microsoft Edge: Nudged to use browser with highlighted button Dark Patterns Tip Line 26 Apr 2021 · Microsoft Edge Greenfingers: opt-out option. Mathur, Arunesh; Acar, Gunes; Friedman, Michael J.; Lucherini, Elena; Mayer, Jonathan; Chetty, Marshini; Narayanan, Arvind 21 Feb 2021 · Greenfingers.com Graze UK food brand uses extremely low contrast text to show calorie information. darkpatterns 28 Jan 2021 · Graze Conde Nast: consent preferences. eparillon 6 Feb 2020 · Conde Nast Smart TVs are data-collecting machines, new study shows Zoe Schiffer 11 Oct 2019 · Roku StudentLifeNetwork: marketing sign up. KlumsyGamer 10 Sept 2018 · StudentLifeNetwork

References

Misdirection (Brignull, 2010), False hierarchy (Gray et al., 2018), Visual interference (Mathur et al., 2019).