Deceptive Patterns
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FTC v. Prog Leasing

Jurisdiction
USA
Authority
US District Court for Northern District of Georgia Atlanta Division
Date
22 Apr 2020
Case number
1:20-cv-01668
Outcome
$175 million in fines

Case summary

Progressive Leasing was held liable for misleading consumers to pay more than the sticker price for items by hiding the cost behind a non-descript dropdown arrow

Our analysis

Obstruction should be recorded only as a conclusion reached by the authors of the Mozilla-commissioned study and cited in the decision.

Outcome

Progressive Leasing has been ordered to pay $175 million in fines. The order mandates that Progressive Leasing refrain from misrepresenting or assisting others in misrepresenting various aspects related to costs, fees, charges, interest, nature of goods or services, availability of options, and other material facts. Additionally, they are required to clearly and conspicuously disclose crucial information about any option to own, rent, lease, or finance, including steps for consumers to exercise the option and the total cost of ownership where applicable.

Parties

Federal Trade Commission and Prog Leasing