White Hat UX — The Next Generation in User Experience is the right book for you if you find yourself in one of the following situations:
You’re not trained in UX, yet you now have the responsibility for it in your company,
You struggle to follow along in the conversations about UX in your team,
You are a manager and want to understand how your company can become a leader in the modern digital market (hint: serving a great UX is a competitive advantage),
You want to learn about ethical design but you’re not sure where to start.
White Hat UX starts by defining UX, done in a straightforward way that allows people with limited UX knowledge to gain a clear understanding of the field.
It shows and tells what many companies do wrong (either by intent or lack of knowledge). It describes how privacy is being violated, and what consequences it has for the businesses that will keep doing so because they think it’s good business (and because they don’t care about people).
And finally, it explains how you improve the user experience of your product, service and company to gain the most powerful competitive advantage in today’s consumer driven market: a White Hat, honest user experience. Also, you’ll sleep better at night knowing you are doing the right thing.