Deceptive Patterns
‹ All examples United Airlines

United Airlines: Hidden Fees.

Author
Gray et al.
Date
1 Jul 2017
Type
Hidden Costs, Visual interference
Publisher
UXP2 Lab

“United distracts the user with two large “No additional charge” boxes, but includes possible baggage fees in small print.”

United Airlines was catalogued by the UXP2 Lab over the way it presents potential charges. According to the entry, the user’s attention is drawn to two large “No additional charge” boxes, while possible baggage fees are included only in small print.

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.