Deceptive Patterns
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Unfair commercial practices: CMA207

Author
Competition and Markets Authority
Date
4 Apr 2025
Publisher
Competition and Markets Authority
Focus
Law & Policy
Category
Regulator or Lawmaker

CMA guidance for the Digital Markets, Competition and Consumers Act addresses unfair commercial practices and digital design practices.

Guidance on business conduct that the law on unfair business-to-consumer trading prohibits under the Digital Markets, Competition and Consumers Act 2024.

The CMA has published guidance on the protection from unfair trading provisions in the Digital Markets, Competition and Consumers Act 2024, following extensive consultation. We have also provided a range of examples which show how different types of unfair practices might break consumer protection law in real situations.