Deceptive Patterns
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Understanding the mechanics and consumer risks associated with play-to-earn (P2E) gaming

Author
P. Delfabbro, Amelia Delic, Daniel L. King
Date
1 Sept 2022
Publisher
Journal of Behavioral Addictions
Focus
Addiction & Gaming
Category
Academic Scholar

The need for greater consumer awareness of the mechanics and risks of these new gaming models will be important for business models to be more transparent and designed so as to encourage more equitable game outcomes, sustainable returns, a balance between intrinsic and extrinsic rewards, and protection for potentially vulnerable players.

Abstract Background and aims Play-to-earn (P2E) gaming is a newly emerging form of gaming increasingly based on blockchain technology. In this paper, we examine the mechanics and business model of these games and their potential benefits and risks for players. Methods The paper draws upon and critically synthesises the developing published literature on predatory monetization in gaming as well as objective market data drawn from credible online sources. Results P2E gaming blurs the boundaries between gaming and trading and may not yield many of the benefits promoted to consumers or otherwise conveyed through marketing and social media messaging.