Deceptive Patterns
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Uber: Driver Manipulation.

Author
Gray et al.
Date
2 Apr 2017
Publisher
UXP2 Lab

“When a driver tries to stop for the day, the Uber app prompts them to continue in order to achieve an arbitrary “goal” for the day. It even goes so far as to highlight the “keep driving” option to make selecting it easier.”

Uber was catalogued by the UXP2 Lab over the way its app responds when a driver tries to stop for the day. According to the entry, the app prompts the driver to continue in order to reach an arbitrary daily “goal”, and it highlights the “keep driving” option to make selecting it easier.