Twitter was catalogued by the UXP2 Lab over the placement of a new feature. The entry describes Twitter wanting users to discover its new “Discover” feature, and so placing it in the location where notifications usually appear, so that people would naturally click on the old spot out of muscle memory and encounter the new feature instead.
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Twitter: Muscle Memory.
“Twitter wanted users to discover their new feature “discover”, so they put it in the location where notifications usually is, so that people would naturally click on the old spot due to muscle memory and discover the new feature.”
Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.