Deceptive Patterns
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Twitter: Difficult to exit personalized ads

Author
Dark Patterns Tip Line
Date
16 May 2022

“Sometimes, while using the Twitter android app, you’ll randomly be asked to opt in for personalized ads without a clear button to deny them and no way to exit out of the prompt (not even by the system’s back button!) until you drag the prompt up, uncovering a small “Keep less relevant ads” text button. Video of it in action: https://twitter.com/BoredmanDA/status/1326907483848396802”

Twitter was reported to the Deceptive Design Tip Line over a prompt about personalised ads in its Android app. According to the report, users would sometimes be asked at random to opt in to personalised ads, with no clear button to decline and no way to exit the prompt, not even using the system’s back button. The reporter said the only way past it was to drag the prompt upwards, which uncovered a small “Keep less relevant ads” text button.