Deceptive Patterns
‹ All examples Trump

Trump email campaigns continue to use a slew of deceptive design techniques.

Author
Augie Ray
Date
30 Jul 2022
Type
Fake urgency

“‘LAST CHANCE… We won’t email you again.’ (I got 10 more messages in the next seven hours.) It says I need to ‘RENEW’ a membership I never had in the first place. Fake urgency of final contact to nudge action.”

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.