Deceptive Patterns
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Tinder: Pay to Undo.

Author
Gray et al.
Date
1 Sept 2015
Publisher
UXP2 Lab

“When users say “no” to multiple people in a row, they are more likely to say “no” when they mean to say “yes”. Tinder takes advantage of this by making the user pay to undo their mistake.”

Tinder was catalogued by the UXP2 Lab over its “Pay to Undo” feature. According to the entry, when users say “no” to several people in a row they become more likely to say “no” even when they mean “yes”, and Tinder takes advantage of this by requiring the user to pay in order to undo such a mistake.

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.