Tinder was catalogued by the UXP2 Lab over its “Pay to Undo” feature. According to the entry, when users say “no” to several people in a row they become more likely to say “no” even when they mean “yes”, and Tinder takes advantage of this by requiring the user to pay in order to undo such a mistake.
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Tinder: Pay to Undo.
“When users say “no” to multiple people in a row, they are more likely to say “no” when they mean to say “yes”. Tinder takes advantage of this by making the user pay to undo their mistake.”
Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.