Thomas Cook was catalogued by the UXP2 Lab over the unsubscribe process in its marketing emails. According to the entry, the unsubscribe link is buried within a mass of fine print, making it difficult to find.
‹ All examples Thomas Cook
Thomas Cook: Hidden Unsubscribe.
“Unsubscribe link is buried in a mass of fine print and is difficult to find.”
Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.