Deceptive Patterns
‹ All reading

The Privacy Placebo: Diagnosing Consent Burden through Performative Scrolling

Author
Haoze Guo, Ziqi Wei
Date
18 Apr 2026
Publisher
arXiv.org
Focus
Privacy & Data Protection
Category
Academic Scholar

The Performative Scrolling Index is presented, a reproducible interface-audit metric for measuring pre-choice burden before a meaningful non-accepting alternative becomes visible and actionable and a diagnostic of interface-side burden intended to support reproducible audits and redesigns.

While consent banners and privacy policies invite users to read and choose, many choices are shaped by repeated, low-yield interaction routines rather than deliberation. This paper studies performative scrolling: slow, low-information interaction that can signal attention to consent without substantially improving understanding. We present the Performative Scrolling Index (PSI), a reproducible interface-audit metric for measuring pre-choice burden before a meaningful non-accepting alternative becomes visible and actionable. PSI decomposes burden into four observable components: distance, time, focus loops, and hidden reveals. In this paper, PSI is the primary burden metric, while companion signals such as AAI, CSI, and divergence are used as secondary interpretive audit aids rather than standalone validated scales.