Thanks to regulatory action by the ACM, Wish.com no longer allows fake discounts or personalised pricing in the Netherlands

“Prices on Wish were personalised, based on location and purchase behaviour. The platform failed to inform its customers about this. Following the ACM’s demands the company has decided to end its price personalisation in the EU.”

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.