Deceptive Patterns
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Sports Direct App: Tiny X.

Author
Gray et al.
Date
2 May 2017
Publisher
UXP2 Lab

“Large popup ad with tiny “x” button, so the user is more likely to accidentally touch the ad”

The Sports Direct app was catalogued by the UXP2 Lab over a pop-up advertisement. According to the entry, the app displays a large pop-up ad with a tiny “x” close button, making the user more likely to accidentally tap the advertisement.

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.