Sky / Comcast NBCUniversal was reported to the Deceptive Design Tip Line over its cookie and personalised-advertising consent dialogue. According to the report, the cookie choices are hidden behind a dialogue box offering only an “options” button, and many of the choices within are labelled as “legitimate interest”, leaving no intuitive way for inexperienced people to disable cookies.
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Sky / Comcast NBCUniversal: Confusing cookie opt-out options
“When opting in/out of cookies/ personalised advertising, the built in dialogue box disguises many choices as ‘legitimite interest’ – after hiding the cookie options behind a misleading dialogue box with only an ‘options’ button – no intuative way for inexperienced people to disable cookies.”