Deceptive Patterns
‹ All reading

Shades of Manipulation: A Large-Scale Analysis of Deceptive Design in Brazilian Mobile Applications

Author
Amanda Coelho, Gabriel Lima, Lucas Melo, Levi Ribeiro, Ticianne Darin
Date
8 Sept 2025
Publisher
Simpósio Brasileiro de Fatores Humanos em Sistemas Computacionais
Focus
HCI & Psychology
Category
Academic Scholar

This study looks at the Global South, specifically identifying, quantifying, and classifying the prevalence of DPs in 100 popular mobile applications in Brazil, and contrasting it with two high-income countries.

Introduction: Interfaces with Deceptive Patterns (DPs) manipulate users against their best interests, but most Human-Computer Interaction research about DPs focuses on WEIRD context (Western, Educated, Industrialized, Rich, and Democratic). Objective: This study looks at the Global South, specifically identifying, quantifying, and classifying the prevalence of DPs in 100 popular mobile applications in Brazil, and contrasting it with two high-income countries. Methodology: We analyzed DP classes in 100 popular mobile applications in Brazil from nine categories. Results: DPs presence (96%) and average (7.51) are comparable across countries, but their distribution greatly differs. We discuss how these results relate to the different socio-cultural contexts, the particular use cases in Brazil, and their impact.