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Setting the Bar Low: Are Websites Complying With the Minimum Requirements of the CCPA?

Author
Maggie Van Nortwick, Christo Wilson
Date
20 Nov 2021
Publisher
Proceedings on Privacy Enhancing Technologies
Focus
Law & Policy
Category
Academic Scholar

Abstract On June 28, 2018, the California State Legislature passed the California Consumer Privacy Act (CCPA), arguably the most comprehensive piece of online privacy legislation in the United States.

Abstract On June 28, 2018, the California State Legislature passed the California Consumer Privacy Act (CCPA), arguably the most comprehensive piece of online privacy legislation in the United States. Online services covered by the CCPA are required to provide a hyperlink on their homepage with the text “Do Not Sell My Personal Information” (DNSMPI). The CCPA went into effect on January 1, 2020, a date that was chosen to give data collectors time to study the new law and bring themselves into compliance. In this study, we begin the process of investigating whether websites are complying with the CCPA by focusing on DNSMPI links.