Royal Mail Group was catalogued by the UXP2 Lab over the layout of its marketing preference tick boxes. According to the entry, the first set of tick boxes corresponds to the means through which the user does not want to receive information, while the second set corresponds to the means through which they do, an arrangement that could easily trick a user into signing up for a service they do not want.
‹ All examples Royal Mail Group
Royal Mail: Trick Tick Boxes.
“The first set of tick boxes corresponds to means through which the user does not want to receive information, while the second set corresponds to means through which they do wish to receive information. A user could easily be tricked into signing up for a service they don’t want.”
Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.