Deceptive Patterns
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RAMA WORKS: Confusing unsubscribe buttons due to green “No” button

Author
Dark Patterns Tip Line
Date
13 Oct 2023

“Trying to unsubscribe from the RAMA WORKS emailing list and the “No” button is colored green – prompting me to instinctively click “No” as the green color provides an affirmative action. I had to go back and click the white “Yes” instead.”

RAMA WORKS was reported to the Deceptive Design Tip Line over confusing unsubscribe buttons in its emails. According to the report, when trying to unsubscribe from the mailing list the “No” button was coloured green, which prompted the reporter to instinctively click it because green usually signals an affirmative action. The reporter had to go back and click the white “Yes” button instead.