Deceptive Patterns
‹ All examples Norwegian Air

Norwegian Air: Hidden Unsubscribe.

Author
Gray et al.
Date
2 May 2017
Publisher
UXP2 Lab

“Uses the same color throughout the page, allowing content to be missed by the user”

Norwegian Air was catalogued by the UXP2 Lab over a hidden unsubscribe option. According to the entry, the same colour is used throughout the page, which allows content to be missed by the user.

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.