Deceptive Patterns
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‘No way out’: how video games use tricks from gambling to attract big spenders

Author
Rob Davies
Date
14 Jul 2023
Publisher
theguardian.com
Category
Journalist or Media

Controversy over tactics used by some firms to target players who are on track to spend high sums

One evening in April, Carrie* sat down and wrote a suicide note to Zynga, the maker of mobile phone games such as Farmville and Words With Friends.

Carrie had been spending uncontrollably on one of Zynga’s less well-known apps, Wizard of Oz Slots, a game that mimics casino slot machines but with no payout available.

A recovering gambling addict, she had used a national self-exclusion scheme to bar herself from online casinos. There is no such scheme for computer gaming.