Deceptive Patterns
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Next.co.uk: Default Subcription

Author
UXP2 Lab
Date
23 Jul 2013
Publisher
UXP2 Lab

“The radio button for a free next directory is already checked, but if the user doesn’t read the fine print they will unknowingly consent to a credit check and having a credit account opened, which sends brochures 4x a year at a cost of £3.75 each.”

Next was catalogued by the UXP2 Lab over a pre-selected option during sign-up. According to the entry, the radio button for a free Next directory is already checked, but if the user does not read the fine print they may unknowingly consent to a credit check and the opening of a credit account, which sends brochures four times a year at a cost of £3.75 each.