Deceptive Patterns
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MWM: Game requires subscription or free trial before playing

Author
Dark Patterns Tip Line
Date
30 Jan 2022
Type
Forced action, Hidden subscription

“This game is available on the iOS App Store for free but cannot be played without signing up for a subscription or free trial. You do not even get to play the game to decide if you want to subscribe before being forced to subscribe.”

MWM was reported to the Deceptive Design Tip Line over one of its games. According to the report, the game is available for free on the iOS App Store but cannot be played without first signing up for a subscription or free trial. The report notes that the user does not even get to play the game to decide whether they want to subscribe before being forced to do so.

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.