The London Zoo website was catalogued by the UXP2 Lab over the buttons presented around a donation prompt. According to the entry, the prominent green button authorises an additional donation, while the white back arrow is the control that actually continues without the donation.
‹ All examples London Zoo website
London Zoo Website: ZSL Zoo Donation Button.
“The green button authorizes an additional donation, while the white back arrow actually continues without the donation”
Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.