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JetBlue: seat selection implies necessary upgrade.

“This is a BS dark pattern from @JetBlue. They give the the cheap price of the flight, you enter all your info, then when it comes time to pick a seat, they make it seem like you need to upgrade to make sure you have a seat.”

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.