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Ipsy: Complicated membership cancellation process

Author
Dark Patterns Tip Line
Date
6 Nov 2022

“Ipsy makes it incredibly difficult to cancel a membership. Plus, they treat their glam bags and refreshments as separate memberships, so you must separately cancel each if you wish to cancel all. The cancel flow is filled with dark patterns including having 24 hours to click a button on an email that doesn’t get delivered right away.”

Ipsy was reported to the Deceptive Design Tip Line over a complicated membership cancellation process. According to the report, cancelling is made very difficult, and because the glam bags and refreshments are treated as separate memberships, each must be cancelled individually to cancel everything. The reporter describes the cancellation flow as filled with dark patterns, including being given 24 hours to click a button in an email that does not arrive promptly.