Deceptive Patterns
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Investigating Players’ Perceptions of Deceptive Design Practices within a 3D Gameplay Context

Author
John King, Dan Fitton, Brendan Cassidy
Date
29 Sept 2023
Publisher
Proc. ACM Hum. Comput. Interact.
Focus
Addiction & Gaming
Category
Academic Scholar

Six new categories of deceptive design pattern within a 3D gameplay context are revealed: Predatory Monetization, Default to Purchase, UI Misdirection, Emotional Interpersonal Persuasion, Physical Placement, and Narrative Obligation.

Deceptive design practices have been identified and studied in games but, to date, there have been no substantial explorations of deceptive design practices within 3D environments typically found in PC games. These offer a new set of affordances for interacting with the player, and game developers may be able to utilize these in order to shape gameplay experiences. The goal of this work was to explore users’ perceptions of deceptive design present in a popular free-to-play 3D game. A survey was carried out with 259 adult respondents identifying and explaining instances of deceptive design within video clips of gameplay from a popular Roblox game.