Deceptive Patterns
‹ All examples IndiGo

IndiGo manipulating emotions of users when booking flights to opt for travel insurance

Author
NCResq
Date
11 Nov 2023

“Came across this ‘confirmshaming’ dark pattern in the Indigo app when I was booking a flight. That’s when it ‘present users with opt-out labels that are worded in a derogatory or belittling manner, making users feel bad about choosing not to engage with the offered service’”