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IndiGo manipulating emotions of users when booking flights to opt for travel insurance

“Came across this ‘confirmshaming’ dark pattern in the Indigo app when I was booking a flight. That’s when it ‘present users with opt-out labels that are worded in a derogatory or belittling manner, making users feel bad about choosing not to engage with the offered service’”

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.