Insights into how consumers behave in real world settings are critical to understanding whether competition is working effectively, if not, why not and how it could be improved. The relevance of behavioural insights to competition policy has gradually become clear in recent years as more and more cases involve an implicit or explicit assessment of behavioural considerations.
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Implementing the DMA: The role of behavioural insights
The effectiveness of several DMA provisions will in practice depend on their impact on end user choices and the way in which the designated gatekeepers design the choice architecture