Deceptive Patterns
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How Dark Patterns Undermine Users’ Social Privacy Online

Author
Dominique Kelly, J. Burkell
Date
7 Feb 2025
Publisher
Proceedings of the Annual Conference of CAIS / Actes du congrès annuel de l'ACSI
Focus
Privacy & Data Protection
Category
Academic Scholar

This analysis identified UI design tactics that undermine people’s social privacy – or privacy dark patterns – and consolidated these tactics into a typology consisting of two main types (Obstruction and Obfuscation) and seven subtypes.

We performed a content analysis of the user interface (UI) designs for five social networking sites (SNSs) popular among teens. As a result of this analysis, we identified UI design tactics that undermine people’s social privacy – or privacy dark patterns – and consolidated these tactics into a typology consisting of two main types (Obstruction and Obfuscation) and seven subtypes.