Deceptive Patterns
‹ All examples Hotels.com

Hotels.com: Hidden Costs (Taxes and “Fees”).

Author
Gray et al.
Date
17 Dec 2016
Publisher
UXP2 Lab

“The room is advertised as an $86.43 room. This entices users into using the site to purchase a hotel; however, the final price after taxes and fees of $132.34 (higher than the hotel cost) is $218.77! The site should not advertise for $86 if the total is 250% of that!”

Hotels.com was catalogued by the UXP2 Lab over hidden costs in its pricing. According to the entry, a room is advertised at $86.43, which draws users into booking through the site, but the final price after taxes and fees of $132.34 comes to $218.77. The entry notes that the fees alone exceed the advertised room cost.