Deceptive Patterns
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HelloFresh: How to cancel HelloFresh subscription?

Author
HallOfShame.Design
Date
28 May 2024
Type
Hard to cancel
Publisher
HallOfShame.Design

Hellofresh makes it difficult for users to cancel their subscriptions.

“The Roach Motel dark pattern is a common tactic to make it harder for users to cancel their subscription. HelloFresh uses this strategy to lower their cancellation rates. However, those who fail to cancel now will likely try again when the charge appears next month.”

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.