Hello Fresh was reported to the Deceptive Design Tip Line over how easy it is to join compared with how hard it is to cancel. According to the report, the subscription cannot be cancelled from the Hello Fresh app and the customer must instead log in to the website. The reporter added that searching the help pages for “cancel” buries the relevant information and first presents instructions on how to skip deliveries.
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Hello Fresh: Difficult to cancel via app, forced to use website
“Very easy to join but very hard to cancel – you can’t cancel from the Hello Fresh app. You are required to login to the website in order to cancel. When you search for “cancel” on their help pages, they bury the information and then show you instructions as to how to skip deliveries first.”