Deceptive Patterns
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Green Man Gaming: Check to unsubscribe

Author
HallOfShame.Design
Date
30 Apr 2024
Publisher
HallOfShame.Design

“Please tick this box if you do not want to receive wishlist offers, vouchers, and other deals via email.”

“This is a classic example of a dark pattern - “Trick question”. Normally, you would expect to check a box to opt into marketing emails, not to opt out. By reversing this expectation, Green Man Gaming increases the chance that you’ll miss this step and accidentally subscribe to their emails.”