Deceptive Patterns
‹ All examples Green Man Gaming

Green Man Gaming: Check to unsubscribe

Author
HallOfShame.Design
Date
30 Apr 2024
Type
Preselection
Publisher
HallOfShame.Design

“Please tick this box if you do not want to receive wishlist offers, vouchers, and other deals via email.”

“This is a classic example of a dark pattern - “Trick question”. Normally, you would expect to check a box to opt into marketing emails, not to opt out. By reversing this expectation, Green Man Gaming increases the chance that you’ll miss this step and accidentally subscribe to their emails.”

Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.