Govia Thameslink Railway was catalogued by the UXP2 Lab over a hard-to-find unsubscribe link in its emails. According to the entry, the unsubscribe link uses the same font and colour as the surrounding text — all of it low-profile, low-contrast text placed at the bottom of the email so as to appear unimportant.
‹ All examples Govia Thameslink
Govia Thameslink Railway: Hard to Find Unsubscribe.
“Unsubscribe link is the same font and colour as the rest of the text, all of which is low-profile, low-contrast text to appear as unimportant on the bottom of the email.”