Google was catalogued by the UXP2 Lab over the way advertisements appear within its search results. According to the entry, the first four results of a search for “flowers” are ads presented in the style of ordinary search results. The entry notes that they carry a small green tag identifying them as ads, but that many users will not notice this and will click on them anyway.
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Google: Ads Disguised as Search Results.
“The first four results of a google search for “flowers” are ads disguised as search results. They have a small green tag that identifies them as ads, but many users will not notice this and click on the ads anyways.”
Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.