In recent years, “gig work” platforms have gained popularity as a way for individuals to earn money; as of 2021, 16% of Americans have at some point earned money from such platforms. Despite their popularity and their history of unfair data collection practices and worker safety, little is known about the data collected from workers (and users) by gig platforms and about the privacy dark pattern designs present in their apps. This paper presents an empirical measurement of 16 gig work platforms’ data practices in the U.S. We analyze what data is collected by these platforms, and how it is shared and used. Finally, we consider how these practices constitute privacy dark patterns.
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Gig Work at What Cost? Exploring Privacy Risks of Gig Work Platform Participation in the U.S
An empirical measurement of 16 gig work platforms’ data practices in the U.S. finds extensive data collection and sharing with 60 third parties—including sharing reversible hashes of worker Social Security Numbers (SSNs)—along with dark patterns that subject workers to greater privacy risk and opportunistically use collected data to nag workers in off-platform messages.