Europe’s General Data Protection Regulation (GDPR) led to some substantial changes to the overall user experience, one of it being the usage of pop-ups for cookie consent. One issue that emerged from this practice is the constant interruption of the users while they are browsing websites. The purpose of this paper is to determine how those pop-ups are perceived by the regular user, using the concept of elaboration likelihood, that states that people can process information in 2 different ways, either centrally (carefully thinking about the information) or peripherally (attitudes are based on superficial elements). We used 3 dimensions for measuring elaboration – Interest, Awareness and Cognitive Engagement.
‹ All reading
GDPR consent pop-ups. How are we thinking about them? An Elaboration Likelihood perspective
It is found that Cognitive Engagement is not a significant variable for predicting the behaviour of changing the defaults of the cookie consent pop-ups, while Interest and Awareness about the subject are significant predictors.