Deceptive Patterns
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Fabletics: Promotions lead to monthly VIP membership

Author
Dark Patterns Tip Line
Date
28 Jan 2022

“They often have promotions (2 pants for $24 or 70% off), but when you click, you sign up for VIP membership that has a monthly fee.”

Fabletics was reported to the Deceptive Design Tip Line over its promotional offers. According to the report, the company often advertises promotions such as two pairs of trousers for $24 or 70% off, but clicking through signs the user up for a VIP membership that carries a monthly fee.

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