Esquire was catalogued by the UXP2 Lab over the wording of an opt-out prompt. According to the entry, instead of the usual “No, thanks” option, the decline button is labelled “I don’t read”, which the entry describes as an attempt to make users feel bad about their decision to decline.
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Esquire: Emotional Manipulation.
“Esquire attempts to make users feel bad about their decision by making them click a button that says “I don’t read” instead of the usual “No, thanks” button”