Esquire was catalogued by the UXP2 Lab over the wording of an opt-out prompt. According to the entry, instead of the usual “No, thanks” option, the decline button is labelled “I don’t read”, which the entry describes as an attempt to make users feel bad about their decision to decline.
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Esquire: Emotional Manipulation.
“Esquire attempts to make users feel bad about their decision by making them click a button that says “I don’t read” instead of the usual “No, thanks” button”
Disclaimer: examples in the Hall of Shame are generally drawn from public submissions and cited sources; they have not been independently verified and may contain inaccuracies. They are presented as illustrations of design patterns, not findings of fact, unlawful conduct, or intent.