Deceptive Patterns
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Erasing Labor with Labor: Dark Patterns and Lockstep Behaviors on Google Play

Author
Ashwin Singh, Arvindh Arun, Ayushi Jain, Pooja Desur, Pulak Malhotra, Duen Horng Chau, P. Kumaraguru
Date
9 Feb 2022
Publisher
ACM Conference on Hypertext & Social Media
Focus
Industry & Business Models
Category
Academic Scholar

The proposed reconfiguration of a state-of-the-art microcluster anomaly detection algorithm yields promising preliminary results in detecting fraud on install-incentivizing apps, and a discussion on how fraud is intertwined with labor and poses a threat to the trust and transparency of Google Play.

Google Play’s policy forbids the use of incentivized installs, ratings, and reviews to manipulate the placement of apps. However, there still exist apps that incentivize installs for other apps on the platform. To understand how install-incentivizing apps affect users, we examine their ecosystem through a socio-technical lens and perform a mixed-methods analysis of their reviews and permissions. Our dataset contains 319K reviews collected daily over five months from 60 such apps that cumulatively account for over 160.5M installs. We perform qualitative analysis of reviews to reveal various types of dark patterns that developers incorporate in install-incentivizing apps, highlighting their normative concerns at both user and platform levels.